Future Of Netscape/Marc Andreessen Lecture ------------------------------------------ By William P. Barr (I just transcribed it, verbatim, from my notes ... Marc talks real fast ...) This afternoon, Marc Andreessen, inventor of Mosaic and now co-founder of Netscape, gave a lecture to a grad class at Stanford. Attending the lecture was a literal who's who of human-computer interface design. What follows is an embellished version of my shorthand scrawl: - Netscape estimates 6 million people use their browser; no market percentage was claimed - According to protocol analysis, the majority of IP packets being sent over the Internet contain http, having surpassed email a few weeks ago - the majority of users access the Internet via the web - Lots of old metaphors are now being used to display information, those metaphors will break down very soon (malls, newsstands, etc.) - Major Netscape customers are looking to the Internet for salvation because they really don't know what or where their businesses are, anymore - communications and telcos - publishing - financial - computer/software - Global Fortune 2000 companies - Providers like Compuserve, AOL, Prodigy, etc. are in big trouble if they don't adopt an infrastructure that uses the Internet model - currently, their backbones can't handle the increased level of traffic - Some of Netscape's first large customers were Penthouse, Playboy and Hustler - Proxy servers are a key software technology - without them, large companies won't hook up - security - content control - traffic control - Actual Internet/web business application software is the growth market, not just browsers - A change of the page metaphor is imminent - HTML 3 will be the launchpad - interactivity will be responsible for new metaphors - interactivity will be the ultimate user control for page layout - interactive browsers will let users redefine the layout of a site on the fly, at will - indexing, navigational aides and content organization will quickly supersede current layout and design issues - VRML and Hot Java will support this change - "Doom!" like interfaces will be the next model for browsers - current VRML does not support views of other people using browsers on the same page, Java will change that - 3D scenes will be "commonplace" by the end of the year - Hot Java is actually about 6 years old - ultimately, user will have complete control over how content is viewed - Have computers become "geek-free" or have we all become geeks? - he suspects the latter, especially in light of the average user trying to network Windows 3.1 - Privacy is still an issue, though not as big as before - current, publicly available encryption technology will require about 64 mips years of CPU time to crack a message - Netscape is now accepting advertising on its site, but is not leasing space on its server farm for other external content - He foresees custom protocols being developed for interactive sessions - user connects to site, browser downloads protocol for interactive session, after session is complete, browser forgets protocol - HTML and PDF are complimentary technologies - soon there will be more browser improvements that will have little to do with HTML or page manipulation, but will facilitate data retrieval - Emphasized use of push-pull facilities as the basis for crude interactivity and background "multimedia" experience - "Lost in hyperspace" is still a big problem and lots more research needs to be done to solve this issue